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Blue Diamond Resorts Cuba Successfully Concludes the MEGAFAM RESONANCE 2025
Cuba, April 2025 – With great enthusiasm and excitement, Blue Diamond Resorts Cuba successfully concluded its highly anticipated MEGAFAM 2025, a unique event that brought together 140 travel agents from across Latin America for a six-day tour of three of the island's most iconic destinations: Cayo Santa María, Varadero, and Havana. For many participants, this was their first contact with Cuba, while for others, it represented the opportunity to rediscover the island after many years without visiting. In both cases, everyone agreed that the experience far exceeded their expectations.
During their stay, agents from Argentina, Colombia, Peru, Uruguay, Paraguay, Bolivia, Chile, Ecuador, Mexico, Brazil, and Panama were able to witness the warmth of the Cuban people, the beauty of its landscapes, and the quality of its tourism services—elements that made this Fam Trip an unforgettable experience. As one of the participants stated: "The best way to repay all these excellent experiences in Cuba is by sending many passengers, who, like us, will be eager to return."
The MEGAFAM 2025 itinerary was a perfect blend of exploration, enjoyment, and learning, allowing agents to get an in-depth understanding of Blue Diamond Resorts' offerings on the island and, most notably, their new proposal: Resonance Hotels.
One of the highlights of the trip was undoubtedly the visit to the exclusive resorts of the chain, where they were able to learn firsthand about the standards of each brand and the ideal market segments for them.
This Fam Trip was truly a training exercise for the travel agents. They received crucial information that will allow them to make more precise and attractive recommendations to their clients. "We took away a lot of information about the hotels in the chain and about the destination, which is essential for us," said another agent, emphasizing the importance of having in-depth knowledge of the tourism products they will offer to travelers.
Beyond the details of the hotels and destinations, MEGAFAM 2025 left a deep emotional impact on the participants, who agreed that the human quality of the Cubans was one of the elements that surprised them the most. Many expressed their gratitude at the farewell event held at sunset at the Royalton Habana hotel. "It was a spectacular Fam, very well organized, with beautiful hotels and such a joyful reception at all the places we visited. Cuba is amazing, with an unparalleled sea. I hope to return and bring my family, friends, and, above all, many more passengers," said one agent, reflecting the enthusiasm and affection for the island.
Emma Rosa Fonseca, Blue Diamond Cuba's contractor, and Bárbara Roddick, Commercial Representative for South America based in Buenos Aires, were the ones responsible for inviting the travel agents to be part of MEGAFAM Resonance 2025. In her thank-you message, Bárbara emphasized the importance of having firsthand experiences to share with clients.
This event not only turned out to be a hugely successful promotional action but also allowed travel agents from all over Latin America to unite in a shared experience that strengthened the bonds between the representatives of each country. It represented a true meeting of cultures, blending the best of Latin identity: music, dance, joy, and the kindness of the people living on this continent.
"The joy of seeing representatives from all over Latin America united, living the magic of Cuba, was one of the greatest joys of this Fam Trip," shared one of the event organizers, Jorge Rosales, contractor of Blue Diamond Resorts for the Latin American market.
In the words of Rafael Villanueva, Commercial Director of Blue Diamond Resorts in Cuba: "The impact of MEGAFAM 2025 on the participants is clear: all returned to their countries with a new perspective and a single goal: to bring more tourists to the largest island in the Caribbean. For Blue Diamond Resorts, this event reaffirms its commitment to the Latin American market and to the development of tourism in Cuba. Armed with deeper knowledge and direct experience, the travel agents are ready to share their enthusiasm with travelers and make Cuba one of the most sought-after destinations in the region."
MEGAFAM 2025 was not only a successful event but also a testament to Cuba's ability to surprise and captivate those who visit, leaving a lasting impression that will endure for many years. Without a doubt, the Cuban destination continues to show that it has much to offer, and Blue Diamond Resorts Cuba will remain a reference for those seeking a unique experience in the heart of the Caribbean.